Draw the viewer in with a striking ‘anchor’ image, tell an emotion-packed, human-driven story, and close with a strong call to action.
Also: Dairy Queen celebrates 80 years, effective crisis communications in the face of canceled events, and more.
Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more.
Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.
Make your pitch distinctive and valuable to the producers and their viewers. Timing is crucial, and the personal touch—in your email and follow-up phone call—makes a huge difference.
Also: Twitter beefs up its Lists feature for Android, BB&B taps Walgreens exec, key stats on podcasting, Ragan’s 2020 Salary & Workplace Culture Survey, and more.
Your social media content will get more eyeballs depending on when upload your post. This graphic from CoSchedule breaks down the best times to post on the top platforms.
Also: Amazon and Purell scramble amid sanitizer shortage, the growth of influencer marketing, Associated Press Australia closes, and more.
The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms.
Also: Wendy’s launches its breakfast menu, Harley-Davidson’s chief departs, AmEx responds to reports of shady sales tactics, and other stories.
Also: Many communicators are focusing on organic growth, shelter dogs campaign highlights adversity, where PR pros like to network, and more.
Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more.
Some practitioners are taking opposition research tactics perfected in the political arena into the marketplace. Despite the ethical and legal perils, some are taking a calculated risk.
Also: Webinars elevate marketing campaigns, music industry revenue skyrockets via streaming, Shamrock Shake marks 50 years, and more.
We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results.
