PR agency coded{pr} had to adjust its strategy when the festival season fell apart because of the COVID-19 crisis. Here’s how they were able to respond and find virtual outlets.
The current crisis is using up all the oxygen in newsrooms, so how you get your organization into the conversation? Here are some tips.
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?
According to research from Animoto, video content is growing in popularity for social media users. Here’s what that might mean for your organization.
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
In a new report from the Institute for Public Relations and Peppercomm, industry experts share how the coronavirus is making waves for their organizations and where they are turning for information.
Also: Telecom companies offer free Wi-Fi and data, Microsoft’s Bing offers an interactive map of the outbreak, how to boost cybersecurity for remote workers, and more.
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’
The rapidity of digital news and the unique effects of novel coronavirus have upended the business world. Top leaders share best practices for communicating through the ups and downs.
Also: Buffer shares insights on working remotely, communicators’ concerns regarding COVID-19, crisis communications best practices, and more.
You don’t need fancy equipment or a red-carpet extravaganza to capture compelling content. Just make a plan, trust and empower your team—and bring an iPhone.
