How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis
The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together.
The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together.
Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
What can businesses and communicators do to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis.
This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties.
TV reports still need to fill segment slots, but they’re limited in how they can go out and find stories. Here’s how you can be an important resource.
Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
The answer, according to the data, is yes. Here’s a look at the trends in non-COVID-19 coverage.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.
Make sure your sound and lighting don’t ruin your presentation. Don’t forget to check your background, too.
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
It’s important to show you care, without seeming to be opportunistic. Here are some tips for striking a balance.
The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. Here are some important guidelines to avoid tone deaf gaffes.
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.