Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.
With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.
Also: Google Maps encourages virtual vacations, Instagram launches feature focused on wellness and mental health, South Korean soccer team apologizes for sex dolls, and more.
Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more.
As live event opportunities have transformed into digital events online, speakers must adapt in order to make a favorable impression and get all the networking benefits they once enjoyed.
Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.
Also: Disney+ releases ‘Hamilton’ more than 15 months early, results from our ‘Future of the PR Pro’ survey, Burger King showcases safety procedures, and more.
Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more.
Some easy ways to ensure your home-produced videos are polished—from lighting and framing to preparation and length.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.
As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master.
Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more.
The company’s vice president of U.S. Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”
Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.
