Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.
How you can chart the way forward in all aspects of your job in this comprehensive guide.
Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.
Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.
Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.
Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more.
Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability.
The motor company is looking to find success by leaning into nostaliga, while also investing in new technology and trends.
Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more.
Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more.
“Message with Michael” began in May in an effort to engage a workforce who’ve largely been working from home since March.
With the right message, the industry is poised to offer more value to audiences and clients than ever.
