Kathleen Reynolds
Back to school for brands: Get “in shape” with a message triangle
Your brand message can be boiled down into three clear elements with this handy geometric device.
Visual & Video Communications
William Comcowich
13 smart, affordable ways to promote events
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Ragan Insider Ted Kitterman
How Hotwire’s CEO Heather Kernahan sees the future of PR
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Beki Winchel
The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
Jonathan Carpenter
Why a rapid-response website is essential in a crisis
A dedicated microsite can offer timely updates as you manage a relentless news cycle.
Dianna Booher
4 ways to ensure your messaging resonates and sticks
Don’t be afraid of repetition, use vivid metaphors and illustrations, and prioritize candid feedback.
Beki Winchel
Jelly Belly founder launches treasure hunt, LinkedIn connects remote employees, and Facebook to pay users to log off before the election
Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.
Beki Winchel
GM and Honda announce partnership, T-Mobile launches #Project10Million, and McDonald’s offers ‘Travis Scott’ meal
Also: Virgin Atlantic to lay off 1,150 employees, TD Bank showcases its efforts to support racial equality and diversity, Hawaiian Airlines eliminates change fees, and more.
Ronn Torossian
How to make the most of influencers during the holidays
To reach online audiences—likely to still be stuck at home this holiday season—social media personalities could have more sway than ever for savvy brands.
Beki Winchel
United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
Laura Bedrossian
How to choose between Instagram’s ‘Reels’ and TikTok
With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.
Lisa Fels Davitt
5 ways to be a great PR pro during the weirdest year ever
Here are some tips for having an impact in challenging times—and some key mistakes to avoid.
Kelsey White
5 tactics for successful survey research in times of uncertainty
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Beki Winchel
Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
Beki Winchel
Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
