Facebook’s D&I lead shared some of the tactics that are working at the social media company, as well as how to think about long-term progress on this crucial issue for all industries.
Also: Walmart pledges zero carbon emissions by 2040, Twitter looks into potential racial bias in its algorithm, employees value remote working across demographics, and more.
TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future.
Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more.
Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.
Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more.
Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.
A look at how the consumer car shopping website quantifies media coverage.
Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19.
The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.
Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.
Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros.
