Also: Pantone releases “period” color to eliminate menstruation stigma, Walmart to roll out redesign, Nordstrom to stop selling fur and exotic animal skins, and more.
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts.
Here’s how this NYC-based PR exec views the future of the industry, the short-term effects of COVID-19 and the tools that help the most during WFH.
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more.
Also: How schools’ COVID-19 dashboards rank, Sizzler files for bankruptcy, new emojis coming in 2021, and more.
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published.
