Tommy Morgan
How PR can help shape marketing messages
With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results.
Visual & Video Communications
Beki Winchel
7 truths about a career in communications
We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.
Beki Winchel
Etsy and Facebook remove ‘QAnon’ content, Ruby Tuesday files for bankruptcy, and Hotels.com offers the chance to ‘live under a rock’
Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.
Beki Winchel
Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars
Also: Kraft asks consumers to ‘send noods,’ Netflix faces charges in Texas for promoting ‘Cuties,’ many think cyberattacks will be more common during COVID-19, and more.
Beki Winchel
Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’
Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.
Diane Schwartz
Purpose-driven communication is hard: ‘There are no shortcuts’
Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities.
April White
How PR pros can harness the power of podcasts during COVID-19
The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it.
Ted Kitterman
Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news
Also: Apple brightens its face mask emoji, Pfizer’s Hispanic Heritage Month tweet showcases best practices, anger is most common emotion from news publications’ readers, and more.
Beki Winchel
H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day
Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more.
Ronn Torossian
How to tap the power of Pinterest
With billions of searches a month, here’s how the often-neglected platform can offer benefits for your brand and content initiatives.
Mollie Kuramoto
How to maximize video production on a tight budget
Minimalism is hot right now. Here’s how to produce or enhance your next piece for a pittance.
Beki Winchel
American and United Airlines to lay off 32,000 employees, Google to pay $1B to publishers for ‘news experience,’ and Facebook launches cross-platform messaging
Also: Allstate to cut 3,800 jobs, Blue Bell Creameries shares its story with a coffee table book, characteristics of the most popular YouTube thumbnails, and more.
Diane Schwartz
Brands can no longer be neutral
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
Robby Brumberg
How companies can improve DE&I transparency and address past failures
You’ve made a bold statement against racism and pledged to ‘do better.’ Now what? Read on for guidance on creating meaningful, lasting change in your organization.
Judith O’Leary
5 ways to foster creativity in your PR and marketing team
The ability to find unique solutions isn’t an innate trait. Here’s how you can build an environment and culture that promotes discovery and imagination.
