Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.
Finding the right keywords is a good place to start—but a human reader has to find value in your content, too.
Mind these tips to track the progress and ROI of your audio program.
When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words.
You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.
Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.
Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.
Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.
Learn how to create a digital workplace that unites, encourages and energizes dispersed workers.
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.
The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.
Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more.
