How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.
This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.
This PR argues that empathy and compassion are a communicator’s greatest assets heading into the end of 2020.
Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.
Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?
Workgroup leaders are the connective tissue between your overall strategy and your rank-and-file employees. Three experts describe how they increased the communications effectiveness of their managers.
Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.
And communicators are doing a lot more of it, too.
It’s never been more important to show that your organization stands for more than the bottom line.
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.
Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.
Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important company-wide insights.
Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.
Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.
