PRSSA leaders recap their experience with PRSA’s virtual national conference, ICON 2020, and what PR pros should keep in mind about future virtual events.
Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.
Here are some ways to make sure that your brand building on social media is a two-way street with consumers.
Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.
Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.
A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.
Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.
We put together a list of vendors and solution providers to help you get a jumpstart on your needs for 2021.
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
HR and comms pros weigh in on ways to maximize the annual festivities amid a terrible year and a surging pandemic.
