Deirdre Blake
2021 and the rise of identity economics
As businesses become more scrutinized in the wake of political turmoil, protecting your brand reputation requires adherence to these fundamental rules.
Visual & Video Communications
Beki Winchel
Airbnb blocks D.C. reservations during inauguration, Snapchat bans Trump, and Sephora releases DE&I commitments
Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations, and more.
Ragan Insider Ted Kitterman
6 bedrock principles of crisis response
Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis.
Beki Winchel
YouTube blocks Trump from posting, Apple makes good on $100M racial equity and social justice promises, and Glassdoor’s ‘Best Places to Work’
Also: CNN to end its Airport Network, Yelp to display COVID-19 feedback, Chipotle aims to hire 15,000 employees, and more.
Filomena Fanelli
Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’
When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show.
Beki Winchel
PGA cuts ties with Trump, organizations pause political donations and Twitter permanently bans Trump’s account
Also: AWS pulls social media app Parler’s hosting, General Motors launches redesign focused on an electric-driven future, Purcotton apologizes for ad, and more.
Ragan Insider Robby Brumberg
Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021
A new Verizon survey lists the most grating, frustrating phrases to excise from your prose in the new year.
Joy Knowles
6 reasons why it’s the right time to start podcasting
Even though there are fewer commuters downloading their favorite shows, listenership to the digital audio format is up.
Beki Winchel
Twitter and Facebook suspend Trump, top execs respond to US Capitol riots, and Family Video to permanently close
Also: Facebook rolls out new business page features and design, communicators urge PR and marketing pros to pause content during crisis, how PR agencies are shifting service offerings, and more.
Nick Morgan
5 ways to improve your video presence in 2021
Use these tips to make the most of virtual meetings, presentations and chats in the new year.
Ted Kitterman
Trust grows in importance, UPS condemns driver’s racism, and Macy’s to close 45 stores
Also: Amazon buys some airplanes, how PR and customer service should work together, how PR pros feel about the new year, and more.
Lisa Button & Philip McGowan
How your PR and customer service can—and must—work together
Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation.
Ted Kitterman
Business leaders decry election fraud claims, consumers have more fear in 2021, and Albertson’s takes backlash from DoorDash partnership
Also: Social media lessons from Stacey Abrams, Fiat and Peugeot announce merger, PR pros share their resolutions, and airports manage through employee COVID-19 diagnoses.
Ted Kitterman
Google employees unionize, WhatsApp hits record numbers, and Epic invests in new NC headquarters
Also: Microsoft gets scooped on planned visual rebrand, how Americans are split over COVID-19, our survey is still taking responses, and we ask PR pros to share their resolutions for 2021.
Marty McDonald
Promoting tourism PR amid a global pandemic
With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more?
