Visual & Video Communications

Ted Kitterman

4 comms tech advances PR pros must embrace

Kathleen Lucente, president and founder of Red Fan Communications, offers her view on where the next innovations will come in communications technology.

Beki Winchel

Walmart and Kroger announce DE&I donations, UK’s health care org pulls ‘sexist’ COVID-19 ad, and Planters to donate $5M to ‘acts of substance’

Also: Spotify, HBO Max and more launch content for Black History Month, Hendrick’s Gin offers a ‘moonbathing’ kit, ESG communications considerations, and more.

Nick Morgan

3 keys to better, less painful video meetings

Follow these “three rules of Zoom” to make your meetings more tolerable in 2021.

Beki Winchel

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

Also: Communciators’ most hated corporate jargon, the future of streaming services, Target and other retailers cut ties with coconut milk supplier, and more.

Beki Winchel

Belk, Cici’s and L’Occitane file for bankruptcy, Target offers employees $500 bonuses, and 72% of comms pros say social media helps other media efforts

Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.

Matthew Panichas

Does Budweiser deserve the praise for offering Super Bowl ad to COVID vaccine efforts?

The brand is offering its usual big media slot to COVID-19 efforts, but the move isn’t completely altruistic. Here’s why one PR pro thinks the campaign doesn’t necessarily deserve all the kudos.

Beki Winchel

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.

Beki Winchel

Budweiser donates Super Bowl ad to COVID-19 campaign, ‘Star Wars’ denounces racism on Twitter, and Pinterest launches ‘try on’ feature

Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.

Beki Winchel

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.

Katie Delahaye Paine

How to reimagine your measurement toolkit for the ‘next normal’

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.

Beki Winchel

Biden’s Inauguration Day social media engagement, ViacomCBS rebrands streaming service as Paramount+, and AP style tips for ‘Inauguration Day’

Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.

Ragan Insider | Robby Brumberg

What it takes to make your corporate podcast shine

If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.

Beki Winchel

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.