Live video’s not going anywhere but up. Here’s how to make the most of this hot medium — and why it merits investment and energy moving forward.
The team recognized that LGBTQ youth, already at a disproportionate risk for mental health and suicide, were facing exacerbated challenges during COVID-19. Here’s how they are fighting back.
Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns.
Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections.
Also: Brands share sensitive Mother’s Day messaging, Instagram adds live captions to Stories, and Google Play adds transparency features.
Don’t overcomplicate it. Simplicity and honesty speak volumes for a demographic that has uniquely suffered during the COVID-19 crisis.
Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.
Ragan Training experts deliver tactics to help you succeed. Here are answers to common questions communicators have about the trending social audio platform.
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
Also: CES announces in-person programming for Jan. 2022, Tesla reveals notice from EPA, Facebook responds to calls for ad transparency, and more.
Comms pros have a dizzying array of tools from which to choose, and few of them have dominant market positions.
Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.
The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state.
Also: Tesla issues a public apology in China, California theme parks require proof of vaccination, W.W. Norton pulls book promotion amid sexual harassment claims against author, and more.
As in-person gatherings become possible once more, how can comms pros incorporate the lessons of the past 12 months and more of digital transformation?
