Kelly Stone, senior director of digital strategy at CompTIA shares tips for managing social media channels in tough times ahead of Ragan’s Crisis Communications Virtual Conference.
Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service.
Use these techniques to facilitate smoother, more substantive dialogue.
The effort is an example of how companies are keen to emphasize compassion and empathy as consumers struggle to maintain balance after more than a year of crisis.
Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.
Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.
Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers.
Here are four essential must-do’s to ensure everyone on your video call is engaged and feels heard.
Also: Coca-Cola stops energy drink sales, governments celebrate International Day Against Homophobia, Transphobia & Biphobia, and WarnerMedia declares support for CNN.
Also: Retailers relax mask rules for shoppers, Palm Springs art museum blushes over Marilyn Monroe statue, and WarnerMedia & Discovery announce a merger.
A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
Also: Ellen DeGeneres announces her show to leave the air, social platforms respond to vaccine disinformation researchers, and Twitter users question vaccine promotions.
The events industry is undergoing a rebirth following intense disruption and innovation. Here’s how comms pros should seize the opportunities that lie ahead.
Also: the latest tech offers new horizons for accessibility, Instagram adds pronouns, and Ohio creates lottery to reward vaccinated residents.
Also: Mattel wants to recycle old Barbies, YouTube offers funds to compete with TikTok for influencers, insights from Ragan’s Communications Benchmark Report, and more.
