Visual & Video Communications

Allison Carter

3 mistakes you’re making with your corporate video

You may actually be making your videos too short.

Patrick Rafferty

How to make more shareable videos

Tips for hooking your audience.

Emma Atkinson

3 best practices for helping leaders be better storytellers

From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.

Ragan Insider | Ted Kitterman

How Discover Puerto Rico is educating audiences about island heritage

With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.

Ted Kitterman

Celebrity Cruises shares strategy behind ‘All-Inclusive Photo Project’

The effort to increase representation in images led the brand team to create a photo library for the entire industry.

Sean O’Leary

What the pandemic success of podcasts means for PR pros

Your media strategy shouldn’t overlook the popular audio format, even as the in-person interview has vanished.

John Cowan

National Association of Realtors’ video series garners 2 million views, exceeds goals

NAR’s ‘Coming Home’ video series dealt with homelessness, PTSD and relocation, winning an award in the ‘Content Marketing’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

Ted Kitterman

Uniqlo won’t leave Russia, top research for PR pros and tech companies address anxiety over return to the office

Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.

Brian Berner

How to fix your Gen Z marketing problem

Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.

John Cowan

Travelers Insurance births a new superhero to illustrate the dangers of distracted driving

‘Zaadii: The Legend of Z-Hawk’ was part of the company’s ‘Unfinished Stories’ series. It won in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.