You might be adept at sharing external messages, but nailing the messaging to internal audiences can be just as crucial for your bottom line. Here are some mistakes to avoid.
Also: Google sued over copyright claim, Ford and McDonald’s team up for caffeinated sustainability, how execs are involved in PR efforts, and more.
Increasingly, hiring partners and team leaders are looking for candidates who can be a trusted advisor and business consigliere. However, it’s hard to show those intangibles on a CV.
Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more.
Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more.
ABM—account-based marketing—puts a new twist on reaching and keeping B2B customers. Here’s how to make it work for you.
Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.
Establish a quiet workspace, fastidiously track your time, celebrate small wins, and be proactive about minimizing distractions.
Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.
Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.
Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more.
You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts.
Also: Twitter tests scheduling feature, organizations that tap into consumer emotions can come out on top, a comms expert shares how she accomplished broad change, and more.
Also: Forty-two percent of organizations are looking at ways of taking agency creative assets in-house, Dunkin’ wins with limited-edition merch, and more.
Also: T-Mobile chief to resign in April 2020, Taco Bell offers an oddball Thanksgiving bisque recipe, tips to align your PR strategy with legal advice, and more.
