Also: WeatherTech to thank veterinarians in Super Bowl ad, JPMorgan Chase to lay off hundreds, PR Daily seeks your input, and more.
Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations.
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.
Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.
Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more.
Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.
Also: NBCUniversal tweets gibberish, Ben & Jerry’s new flavor taps an old meme, PR pros’ collaboration preferences, and more.
One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance.
Also: Pepsi teases free soda in Super Bowl score gambit, Burger King offers Bronx residents free burgers, Bose and Mozilla face layoffs, and more.
Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. A robot might not take your job, but a tech-savvy competitor could.
Even loyal employees will seek jobs elsewhere if leaders don’t foster a sense of belonging. In 2020 and beyond, execs and communicators must inspire the embracing of diverse workers.
Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more.
Semantics matter, especially with regard to professional dealings. If a prospective business partner mangles the nomenclature, it’s your job to clarify—or lose out on an opportunity.
The specialty insurer Axis, seeking to publicize its stepped-up efforts on climate-risk mitigation, started its campaign internally and touched all the bases on its way to a coordinated rollout.
