The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.
Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.
Here are two examples from recent headlines around banks processing federal stimulus payments that show the disparity between human connection and corporate blather.
Also: Disney+ releases ‘Hamilton’ more than 15 months early, results from our ‘Future of the PR Pro’ survey, Burger King showcases safety procedures, and more.
Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.
The industrial tech company has long followed a largely on-site workplace model. COVID-19 disrupted that, but collaboration by HR, ESH, legal and communications (comms) —and a brand new CEO—helped forge a new path.
With many workers now logging in from home during the COVID-19 lockdown, there are a few ways to make sure your remote workers feel engaged and empowered.
Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more.
In striving to elevate the workplace through diversity and inclusion, we might try only to quash language that has no business being in business. The effort requires more care and cognizance.
The company’s vice president of U.S. Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”
Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.
We want to know how the current crisis is changing how PR pros see the future of their profession. Share your thoughts in our survey and get a copy of our final report.
In a report, in-person connections are the best option delivering senstive news. Email is the least sensitive.
