Corporate vows and fleeting public attention make words spoken today, however impassioned, likely to float away unless executives and activists take definite steps to correct imbalances.
White PR people in power need to participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have the tough conversations.
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
Comms tech, agencies and vendors share how their unique services and products can deliver success during this historic pandemic.
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.
Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.
As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol.
Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process.
In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together.
Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more.
Be human, facilitate frequent check-ins, and find meaningful ways to celebrate wins.
