Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.
In a report from the Center for Talent Innovation, data suggests that many white men are ready to embrace D&I initiatives if the right messages are deployed.
Your efforts will flail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.
The agency leader says that workers have embraced a hybrid model, coming into the office several days a week. But her most important meeting every day is with her daughter.
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.
Even during a global pandemic, you should consider how you engage the investor community and build brand reputation.
Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.
Language can reinforce or dismantle status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.
What you can do to keep these integral employees productive and engaged.
Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
While it is important to acknowledge the pain and hardship this crisis has inflicted on many, it can be empowering to find the positives and embrace transformation.
A look at the steps our organization has taken—and will continue to take—to address racial justice.
Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
