Beki Winchel
5 PR lessons from ‘Tenet’
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
The Workplace
Beki Winchel
United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Beki Winchel
3 ways to select the right channel for your message
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
Katrina Gill
Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
Ted Kitterman
Why Zoom has changed the game for Montieth & Company
The videoconferencing tool has allowed managing partner Montieth Illingworth to connect with clients around the globe, push D&I efforts and boost employee morale.
Beki Winchel
Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
Heather Whaling
How you should think about inclusivity in your holiday calendar
Make sure to acknowledge the wide range of backgrounds employees might have when planning holiday breaks, office parties and more.
Michael DesRochers
How to use data to effectively communicate internal changes
Three data-backed techniques to ensure your emails get opened and read by employees.
Beki Winchel
Wells Fargo criticized for diversity comments, Ralph Lauren to cut 15% of its workforce, and Bumble Bee Seafoods responds to Trump
Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more.
Ragan Insider Ted Kitterman
Report: Sharing your efforts to fight racism a key comms objective
With the data conclusively showing that brands and corporations must take a stand on the issue of systematic inequality and racism, half of consumers say they are unaware of organizations’ efforts.
Ted Kitterman
How Evoke KYNE’s Dante DelVecchio decompresses from a hectic workday
The PR world has kept everyone on their toes throughout months of crisis, but it’s crucial for pros to find a way to reduce stress and blow off steam. Here’s how one pro is managing his day.
Ted Kitterman
IPR’s ‘In a Car’ video features Ragan CEO Diane Schwartz
The Institute for PR President Tina McCorkindale and Ragan CEO discuss diversity and inclusion, pivoting during COVID-19 and what’s next for the industry.
Ted Kitterman
How the pandemic has revealed a need for new comms skills
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
Beki Winchel
Foot Locker offers voter registration, Dixie Brewing Company takes suggestions for new name, and PetSmart offers guinea pig costumes
Also: How schools’ COVID-19 dashboards rank, Sizzler files for bankruptcy, new emojis coming in 2021, and more.
Zach Ferenchak
How PR students see ethics as the foundation for future work
For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future.
