Ted Kitterman
Glassdoor’s senior vice president of comms: ‘Never stop learning’
The messaging maestro for the workplace and jobs platform shares how communicators can earn their way to the decision-making table.
The Workplace
Stephanie Chavez
Guidance for managing employee relations during COVID-19
A lawyer shares advice for engaging employees and protecting your business during these difficult days.
Beki Winchel
H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day
Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more.
Ted Kitterman
How Kelley Kronenberg’s Michelle Martinez Reyes sees silver linings in WFH
As many in the industry adjust to a new work/life balance and 100% remote work, some are enjoying the chance to reconnect with home and family.
Beki Winchel
American and United Airlines to lay off 32,000 employees, Google to pay $1B to publishers for ‘news experience,’ and Facebook launches cross-platform messaging
Also: Allstate to cut 3,800 jobs, Blue Bell Creameries shares its story with a coffee table book, characteristics of the most popular YouTube thumbnails, and more.
Diane Schwartz
Brands can no longer be neutral
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
Judith O’Leary
5 ways to foster creativity in your PR and marketing team
The ability to find unique solutions isn’t an innate trait. Here’s how you can build an environment and culture that promotes discovery and imagination.
Beki Winchel
Disney lays off 28,000 employees, Shell to cut 9,000 jobs and Merriam-Webster tweets popular searches during presidential debate
Also: Pantone releases “period” color to eliminate menstruation stigma, Walmart to roll out redesign, Nordstrom to stop selling fur and exotic animal skins, and more.
Robby Brumberg
The worst, most nefarious interview questions (and how to answer them)
It doesn’t matter how many tennis balls you think might fit into a limousine, but your problem-solving skills will be carefully examined. Mind these expert tips for acing your next interview.
Ted Kitterman
Affect’s SVP Jen Dobrzelecki: ‘Keep going’
Here’s how this NYC-based PR exec views the future of the industry, the short-term effects of COVID-19 and the tools that help the most during WFH.
Ragan Insider Ted Kitterman
DE&I job titles are on the rise
According to data from LinkedIn, diversity roles have become increasingly popular around the world in the last five years, as the global economy tries to find balance, equity and justice for all.
Beki Winchel
Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
Jason Dressel
5 examples of clever, creative COVID-19 pivots
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
Beki Winchel
‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Meghan Madhavan
How employee resource groups enhance internal comms efforts
Communicators share how they’ve leaned on employee affinity groups to respond to recent events.
