How should you handle those nasty critiques on Glassdoor? Should you respond at all? Follow this guidance to counter negative comments and protect your brand’s reputation.
Here’s how one PR pro is managing through the current challenges of PR, and what tools are helping her meet the moment.
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.
Here’s one pro’s argument on why we should all consider a return to the office.
What are the tools that have made all the difference for you in 2020? One PR pro share what’s working for her during WFH, predictions for the future of the industry, and more.
We put together a list of vendors and solution providers to help you get a jumpstart on your needs for 2021.
The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows.
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
HR and comms pros weigh in on ways to maximize the annual festivities amid a terrible year and a surging pandemic.
Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.
With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help.
Also: Pringles answers challenge by ‘Last Week Tonight with John Oliver,’ 40% of U.S. consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more.
Mind these guidelines to write more compelling memos, sharper emails and meatier reports.
