Cheryl Dixon
Making a plan to develop your business fluency
Having the acumen to be a strategic advisor is crucial for today’s PR pro, but where should you start?
The Workplace
Robby Brumberg
How communicators can facilitate DE&I breakthroughs in 2021
This is the year we must go from lip service to substantive action. Experts share how to make genuine progress–and become a more inclusive storyteller.
Ted Kitterman
GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads
Also: Reddit makes waves with five-second ad, Sprinklr shares brands that stood out on social, vaccine rollout stumbles on tech mistakes, and more.
Ted Kitterman
What COVID-19 taught us about empowering frontline employees
The lessons of 2020 have been profound as leaders have found new connections with essential, deskless employees, according to experts at Workplace from Facebook.
Mary Olson-Menzel & Mel Shahbazian
How negotiation skills help leaders defuse work conflicts
A good compromise means that everyone gets a little something, but no one is completely satisfied. Getting a clean resolution requires careful listening and plenty of tenacity.
Stacy Hintermeister
Why corporate communicators should abandon PowerPoint – and how to do it
It’s time to scrap the one-way, top-down presentation tools of yore. Try these tips to craft more interactive meetings, speeches and gatherings.
Beki Winchel
Tokyo Olympics’ president apologizes for sexist remarks, CMT, others cut ties with Morgan Wallen, and Merck’s chief to step down
Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more.
Vivian Moussa & Mary Louise Long
Weighing the choice between grad school or entering the workforce
Young PR leaders share their thinking behind this important early career decision and what is driving their planning during a disruptive period.
Beki Winchel
Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’
Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.
Tony Silber
Is a happy and healthy workforce so much to ask for?
Ragan Communications CEO Diane Schwartz explains the rapid rise of a new business imperative, and the outlook for the rest of this year.
Beki Winchel
Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists
Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.
Robby Brumberg
Up your email expertise with these pro tips
Here’s how communicators can overcome inbox overload and click fatigue to produce heartfelt, winning messaging in 2021.
Beki Winchel
Walmart and Kroger announce DE&I donations, UK’s health care org pulls ‘sexist’ COVID-19 ad, and Planters to donate $5M to ‘acts of substance’
Also: Spotify, HBO Max and more launch content for Black History Month, Hendrick’s Gin offers a ‘moonbathing’ kit, ESG communications considerations, and more.
Nick Morgan
3 keys to better, less painful video meetings
Follow these “three rules of Zoom” to make your meetings more tolerable in 2021.
Beki Winchel
Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations
Also: Communciators’ most hated corporate jargon, the future of streaming services, Target and other retailers cut ties with coconut milk supplier, and more.
