The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Christmas Day has come and gone, but we’re still filled with holiday cheer. Here’s how we are celebrating—counting down our readers’ favorite stories from the past year.
Looking to create great videos without breaking the bank? Here are some best practices.
When outlining the voice and branding of your social media channels, here are some essential elements to consider.
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
What’s it like to work for Amazon’s program to launch satellites that will provide affordable internet around the world? PR pro James Watkins offers a behind-the-scenes peek.
