Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
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When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
When facing the unknown, you might not even know everything you think you know.
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
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The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
