Ragan Insider Robby Brumberg
Companies shift ESG priorities toward racial justice
New data shows where and how companies plan to invest and allocate charitable dollars.
Storytelling
Justin Joffe
Tesla denies discrimination allegations, travel brands fail to win over Black travelers and Unilever hints at Ben & Jerry’s return to Israel
Also: OpenTable shares most romantic restaurants in America, Meredith shelves print editions of Entertainment Weekly and InStyle, and more.
Pam Anderson
Why your $5M Series A fundraise won’t guarantee media coverage
Here are four tips to rise above the noise from a PR pro.
Emma Atkinson
Ford, GM blame supply chain woes on Canadian trucker protest, women slower to return to the workforce, and companies fail to meet climate pledges
Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.
Ted Kitterman
For TikTok success, it’s all about the partnerships
Brands eager to enter the conversation on social media today must find a way to create compelling content—not ads.
Mark Havenner
Brand value in a post-pandemic world
To get results, PR pros must understand that the only path to relevance is through purpose and clear brand values.
Ted Kitterman
How sponsors of the Beijing Olympics should consider speaking out
Data from Morning Consult suggests that audiences want companies affiliated with the games this year to address host country China’s record on human rights.
John Cowan
VA teams with Aptiva Resources to highlight recruitment efforts
The annual report spelled out tactics to increase new hires as labor shortages surged, winning first place in the ‘Annual Report’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Justin Joffe
Frontier and Spirit Airlines announce merger, advisory warnings to users reduce negative Twitter posts, and Amazon spends big on salaries
Also: Kia partners with pet adoption nonprofit for Super Bowl campaign, Bank of England governor takes heat over remarks on wages, and more.
Justin Joffe
NBC pulls back the curtain on Olympics headaches, Super Bowl ads draw intense interest, and Spotify’s CEO apologizes for Joe Rogan controversy
Also: American Heart Association launches Black History Month campaign, Delta asks for federal action on violent passengers, and more.
Brian Pittman
4 tips to maximize TikTok in 2022
A social media manager at a top tech company and rising TikTok influencer shares how to increase your social media credibility, cache and community.
Ted Kitterman
Trends shaping audience engagement efforts ahead of the ‘Big Game’
The NFL’s annual championship broadcast still offers a unique opportunity to reach consumers. Yet, some brands are trying to offer more ways to engage.
Ted Kitterman
When combining consumer and business audiences, brands must find balance
For Medisafe, a technology solution to streamline the health care journey, speaking to both patients and care providers required a focus on value and emotional connection.
Emma Atkinson
Google upgrades family leave perks for workers, brands flummoxed by the metaverse and Glossier lays off 80+ following 2021 expansion
Also: Dolly Parton’s got something new cookin’ with Duncan Hines, a new survey for social media pros and more.
Justin Joffe
Neil Young leaves Spotify to protest Joe Rogan podcast, Twitter shares data on content removal, and Boeing explains profit losses
Also: McDonald’s adds fan ‘meal hacks’ to menu, Adobe releases first deepfake detection protocols, and more.
