Jenny Baranowski
How to approach industry awards in 2021
As a PR tactic, an awards program win can bolster your position in the marketplace, but which programs are the right fit for your organization?
Storytelling
Matthew Panichas
Does Budweiser deserve the praise for offering Super Bowl ad to COVID vaccine efforts?
The brand is offering its usual big media slot to COVID-19 efforts, but the move isn’t completely altruistic. Here’s why one PR pro thinks the campaign doesn’t necessarily deserve all the kudos.
Beki Winchel
Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub
Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.
Jake McKenzie & Dr. David Bridwell
Marketing emotion of the year: empathy
Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community.
Ted Kitterman
Healthline’s newest editor shares what she looks for in a pitch
What are the hooks and specs that digital health care outlets are looking for in the coming months? Here’s one journalist’s take.
Beki Winchel
Budweiser donates Super Bowl ad to COVID-19 campaign, ‘Star Wars’ denounces racism on Twitter, and Pinterest launches ‘try on’ feature
Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.
Joe McLeod
5 PR takeaways from Inauguration Day
Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.
Jennifer Risi
5 ways you can join the fight against ‘fake news’
What should brand managers do to push back against disinformation and cratering public trust? Here are five actions to consider.
Beki Winchel
Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature
Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.
Kyle Shannon
How pro-UGC video offers low-budget visual success
Just because you are crowdsourcing your content doesn’t mean it can’t look professional. Here’s how to get the video content you are looking for.
Katie Delahaye Paine
How to reimagine your measurement toolkit for the ‘next normal’
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Beki Winchel
Biden’s Inauguration Day social media engagement, ViacomCBS rebrands streaming service as Paramount+, and AP style tips for ‘Inauguration Day’
Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.
Ragan Insider Ted Kitterman
What messages should you prepare for Inauguration Day?
As citizens on both sides of the political aisle report increased stress and fear ahead of the transfer of power on Jan. 20, here’s what communicators should think about sharing with their audiences.
Beth Haiken
How Jan. 6 became a day of reckoning for reputation management
Here are the main takeaways for brand managers in the wake of the U.S. Capitol riot and ongoing civil unrest in the U.S.
Ragan Insider Robby Brumberg
What it takes to make your corporate podcast shine
If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.
