Storytelling

Alyssa Anderson

8 digital marketing KPIs you can’t ignore

As PR pros master the tactics and lingo of their marketing colleagues, here are some of the metrics that warrant a closer look.

Beki Winchel

Tokyo Olympics’ president apologizes for sexist remarks, CMT, others cut ties with Morgan Wallen, and Merck’s chief to step down

Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more.

Beki Winchel

Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.

Beki Winchel

5 Instagram lessons from the Office of the Director of National Intelligence

Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.

Ted Kitterman

Nickerson’s Paul Doyle: ‘There’s work to be done and great stories to tell’

This pro shares his take on where the industry is headed this year and what gives him confidence to face the unknown.

Beki Winchel

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.

Robby Brumberg

Up your email expertise with these pro tips

Here’s how communicators can overcome inbox overload and click fatigue to produce heartfelt, winning messaging in 2021.

Ted Kitterman

4 comms tech advances PR pros must embrace

Kathleen Lucente, president and founder of Red Fan Communications, offers her view on where the next innovations will come in communications technology.

Beki Winchel

Walmart and Kroger announce DE&I donations, UK’s health care org pulls ‘sexist’ COVID-19 ad, and Planters to donate $5M to ‘acts of substance’

Also: Spotify, HBO Max and more launch content for Black History Month, Hendrick’s Gin offers a ‘moonbathing’ kit, ESG communications considerations, and more.

Ted Kitterman

3 comms lessons from GameStop’s wild ride

A gaggle of investors on Reddit banded together to drive up the price on GameStop stock—and put the squeeze on Wall Street. What should comms pros take from the episode?

Beki Winchel

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

Also: Communciators’ most hated corporate jargon, the future of streaming services, Target and other retailers cut ties with coconut milk supplier, and more.

Ted Kitterman

Pepsi shares lessons from its ‘Dig In’ effort to support Black-owned restaurants

The company is one of many looking to follow through on promises to fight racism and injustice in 2020. What do the next steps look like in 2021?

Beki Winchel

Belk, Cici’s and L’Occitane file for bankruptcy, Target offers employees $500 bonuses, and 72% of comms pros say social media helps other media efforts

Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.