Tina McCorkindale of the Institute for Public Relations and Mark Weiner of Cognito Insights offer up insights from their data dive in this ongoing series about the future of PR and messaging.
Also: Mental Health America’s recent report highlights high employee burnout and stress, Reese’s introduces all-peanut butter cups, Facebook tests ‘Bars’ app, and more.
With a new social media platform comes opportunity—and also risk.
What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world.
For communicators looking to push for change on inclusion and equity, here’s why the experts argue that attention must be turned inward.
Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more.
Kristin Graham sees a new paradigm shift that will lift all communicators.
For leaders of remote employees, it’s crucial to take extra steps to build connections over a variety of channels.
The organization has awarded nearly $800,000 in Bridging the Dream scholarships to help 33 students across the country, winning PR Daily’s 2020 Corporate Responsibility Award for “Education or Scholarship Program.”
Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.
To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’
Affiliate marketing can give earned media purists pause, but this practitioner says the two disciplines are great partners in the digital media era.
Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.
In data collected by Sprinklr, 2021 saw a big upswing in uses of Black History Month hashtags and messages than in 2020.
Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape?
