As clients reevaluate plans due to the ongoing pandemic, here are some ideas on how to continue to reach important audiences, minimize waste and improve morale for brand-side PR pros.
Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more.
A PR pro offers tips on how to address the important issue and make an impact.
Amanda Ponzar, chief communications and strategy officer for CHC: Creating Healthier Communities, shares how her organization is putting an emphasis on health equity.
As the pandemic enters its second year—and national cases plummet—what are the takeaways communicators should take to heart for the next public health emergency? Pros from Silicon Valley share their reflections.
After a year of the global pandemic and resulting crises, what changes are going to be with us long into the future?
The effort to grab attention on Twitter backfired as the fast-food chain drew criticism for invoking tired and offensive stereotypes.
Also: Twitter’s Jack Dorsey to sell his first tweet as an NFT, H-E-B announces mask policy, despite loosened state restrictions, Royal Family’s tone-deaf tweet after Oprah interview, and more.
Creative collaboration can still take place on video chat, if you follow a few simple steps.
For young professionals looking to make a difference, a PR pro offers her advice on how to build up your reputation and swing for the fences.
Also: Sinclair Broadcast Group to lay off nearly 600 employees, Chipotle and e.l.f. Cosmetics partner on product line, the best phrases for PR pros to hear, and more.
As marketers try to catch up to the latest science around gender identity and update products for modern consumers, they must take care to bring their audiences along for the ride.
An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities.
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
For Women’s History Month, we remember one of the women who played an important part in the early days of the modern PR industry.
