Clare Lynch
48 quick hints to craft better business copy
Add these tips to your storytelling arsenal to make your messaging sparkle and sing.
Storytelling
Justin Joffe
NBCUniversal breaks ‘perceived silence’ on Golden Globes’ diversity issues, Disneyland shares safety precautions ahead of reopening, and Honda talks production plant shutdowns
Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.
Caroline James
The relationship between tech, venture capital and the media is changing
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’
Ragan Insider Robby Brumberg
The risks and rewards of pursuing ESG priorities
Companies that act in an ethical, responsible manner can create a huge advantage in recruiting, retention and sales. An expert shares how to pursue meaningful, sustainable programs.
Justin Joffe
Facebook to pay NewsCorp for content in Australia, brands pushed to speak up on voting rights in Georgia, and airlines share cautious optimism on surging ticket sales
Also: Nursing home chain responds to lawsuit, IPR releases research framework, California pushes for transparency on data collection, Twitter launches its first ‘Brand Bracket,’ and more.
Bob Osmond
How clarity of purpose is the key ingredient for navigating ‘messessary’ conversations
The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions.
Ted Kitterman
Swerve PR’s Brianne Arpa: ‘Knowing your limits is an act of generosity’
In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.
Ragan Insider Beki Winchel
Beyond Black History Month: NAACP leaders share why #28DaysAintEnough
Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice.
Justin Joffe
Bank customers fume at delayed stimulus payments, Instagram honors women in STEM, and Uber partners with Lyft on banned driver database
Also: Chris Harrison won’t return to host ‘The Bachelorette,’ PR pros focus on the wrong metrics for measurement, Bitcoin value reaches an all-time high, Netflix tests an end to shared passwords, and more.
Ragan Insider Ted Kitterman
With NFT, finally a crypto product with a clear PR application
Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked.
Ted Kitterman
A shortcut to story structure: ‘And, but, therefore’ offers a speechwriting roadmap
Douglass Hatcher, a speechwriting guru with experience at Mastercard and on Capitol Hill, shows how a good speech relies on structure to deliver an unwavering message.
Ragan Insider Robby Brumberg
How every communicator can deliver authentic, powerful messaging that resonates
Gain expert insights into crafting modern messaging from speechwriting heavy hitters who served under President Obama, Hillary Clinton and Laura Bush.
Justin Joffe | Beki Winchel
Nike ties DE&I goals to exec pay, The Weeknd boycotts the Grammys, and Barbie’s Ken celebrates 60th birthday
Also: YouTube removed more than 30,000 videos with COVID-19 vaccine misinformation, Facebook tests video and ‘Stories’ ads, Society of Editors’ exec resigns, and more.
Robby Brumberg
A venerated communicator shares hard-won wisdom from a remarkable career
Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil.
Beki Winchel | Justin Joffe
CDC ponders partnership with Dollar General for COVID-19 vaccines, BuzzFeed slammed for recent layoffs, and TikTok introduces anti-harassment features
Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.
