Maarten Albarda
Is brand purpose overblown?
Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.
Storytelling
Ted Kitterman
Modera’s Alyson Yarberry on how to make giving back a foundational principle
With a mindset centered on service, a PR pro can make the work particularly meaningful, even during difficult times.
Justin Joffe
Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes
Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.
Mindy Hamlin
5 stories to tell before a crisis strikes
Here are the essential narratives to focus on when building your brand reputation.
Laura Hale Brockway
30 words and phrases from the 1920s that are ‘cat’s pajamas’
It’s been a hundred years since these words were part of the everyday American lexicon. Do any of these old sayings deserve a closer look in modern times?
Justin Joffe
AstraZeneca dinged for inaccurate vaccine data in press release, productivity on collaborative tasks falters during WFH, and Citigroup bans Friday video calls
Also: Facebook shares tips for in-platform fundraising, NYC announces end to remote work for city employees, Goldman Sachs’ CEO responds to internal survey results, and more.
Ragan Insider Ted Kitterman
Are you asking the right questions about your social media content?
T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.
Dustin Siggins
How to build a stronger brand to withstand the social media haters
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online.
Margery Kraus & Diane Schwartz
Steps that organizations and individuals can take to create a sustainable, supportive workplace
APCO Worldwide’s Margery Kraus and Ragan Communications’ Diane Schwartz share their thoughts on growing the ranks of women leaders in the PR industry.
Ragan Insider Ted Kitterman
How are brands defining employee experience in core values statements?
As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.
Justin Joffe
Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse
Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.
Brian Pittman
Build trust: 3 ways to beat change fatigue
Ragan Training experts deliver tactics to help you succeed. Here are three tips to help staff adjust to change and embrace a brighter future, shared during a Ragan change management workshop.
Gerard F. Corbett
How to combat ageism in the PR industry
The wisdom and experience of tenured PR pros shouldn’t be discarded lightly. One PR leader offers tips on fighting back and showing value regardless of the generation to which you belong.
Justin Joffe
Communicators stress action over words in Asian-American solidarity, Teen Vogue’s incoming top editor resigns, and Peloton’s CEO addresses fatal treadmill incident
Also: Goldman Sachs employees conduct internal survey on burnout, NASA and SpaceX demonstrate collaboartion, Hootsuite’s cheat sheet for social media image sizes, and more.
Ragan Insider Ted Kitterman
How to build your reputation with CSR
As organizations face ongoing chaos from the global pandemic and hot-button political strife, the comms role must help bring the right people to together to solve today’s challenges.
