NAR’s ‘Coming Home’ video series dealt with homelessness, PTSD and relocation, winning an award in the ‘Content Marketing’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
For leaders across all organizations, making tough choices is part of the job. A retired senior communicator reflects on how he learned that lesson from GM CEO Mary Barra.
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
Mark Weiner and Tina McCorkindale ask tough questions about messages on climate and social good from companies big and small.
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
‘Zaadii: The Legend of Z-Hawk’ was part of the company’s ‘Unfinished Stories’ series. It won in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.
Share of voice, sentiment and impressions don’t make the list.
There are no second chances to make a first impression. Here’s how those starting new roles should make an effort to stand out.
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.
Creative work can be subjective—but these steps can help win over the skeptics when presenting your next big idea.
The journalist offers a look at how PR can connect with journalist who juggle multiple platforms as they build a wider audience for stories.
Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13.
