Storytelling

Ragan Insider | Ted Kitterman

6 tips for nailing the story in your video

Your CEO droning on with vapid talking points won’t bring in new audiences. Here’s how to ensure your video creations resonate.

Justin Joffe

Roku, Spotify back antitrust moves to break up big tech, Americans consider data security a top issue, and Lin-Manuel Miranda apologizes for lack of representation

Also: Pride campaigns focus on LGBTQ+ homelessness, Philips issues ventilator recall, and Texas energy company ERCOT is slammed on Twitter.

Robby Brumberg

Mark Ragan: Human-interest stories, crisp writing, and speechwriting among the top comms skills

The Ragan Communications owner offers guidance on career advancement, crisp writing, and how communicators can claim a more influential seat at the table during an interview with The Museum of PR.

Ted Kitterman

In modern reputation management, brand journalism is an essential tool

How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation.

Ted Kitterman

How comms pros are assisting government vaccination messaging

Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.

Ted Kitterman

EEOC offers new guidance on vaccine mandates for employees, consumers are skeptical of Pride messages, and CNN’s Toobin makes his return

Also: A Bitcoin conference in Miami spreads COVID-19, Golden Corral has golden moment on Twitter, Amazon changes course on remote work, and more.

Ted Kitterman

Facebook offers more WFH flexibility, consumers want brands to show social impact, and JBS defends paying $11M ransom

Also: The need to bolster employer brand, BlackRock’s viral Twitter moment, Carnival crosses horns with Texas’ governor, PR pros language pet peeves, and more.

Daphne Gray-Grant

15 ways to build and sustain daily writing momentum

Put your daily commitments to paper, set small, achievable goals, and don’t freak out about a messy first draft.

Ted Kitterman

Oil industry looks to change its image, comfort levels between vaccinated and unvaccinated narrows, and Medium’s CEO letter backfires

Also: Companies take firm stance on vaccines for customers and employees, Starbucks brings back reusable cups, Press Secretary Jen Psaki mixes metaphors, the cicada news cycle, and more.

Justin Joffe

Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.

Brendan Gannon

The Home Depot Foundation celebrates 9 years of ‘Celebration of Service’ with Operation Surprise

The company offered veterans life-changing moments, earning first place in the Community Relations Campaign category of Ragan’s PR Daily Awards.

Justin Joffe

Walmart gives employees smartphones, younger Americans want mobile-first content and United Airlines announces supersonic jet investment

Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.

Paul Cash & James Trezona

How behavioral science can guide your B2B marketing

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.

Justin Joffe

Amazon says it won’t test employees for marijuana, younger Americans identify as LGBT+, and the FTC cracks down on automatic subscriptions

Also: Budweiser buys a round for vaccinated Americans, Twitter unveils a weather subscription service, and AMC launches an investor benefits program.