Storytelling

Brian Pittman

3 tips for irresistible email pitches

Need a quick PR win? Here’s how to get your pitches read and score more media coverage.

Justin Joffe

Johnson & Johnson anticipates FDA warning, tips for making evergreen content, and Naomi Osaka’s call for press conference reform

Also: Skittles celebrates National Gummi Day, video game industry revisits diversity and inclusion, and Nordstrom president explains e-commerce push.

Justin Joffe

Wells Fargo cancels all personal credit lines, the best content types for each social media platform, and Tokyo Olympics bars spectators amid COVID surge

Also: Juvenile and BLK rework hit single to ‘Vax That Thang Up’, Four Seasons Total Landscaping hosts punk rock show, and Google responds to antitrust lawsuit.

Lisa Camooso Miller

6 lessons from journalists after a year of COVID-19

Lisa Camooso Miller interviews media pros for her podcast, The Friday Reporter, getting a behind-the-curtain peek at their work and how PR pros can offer them what they need.

Justin Joffe

UNC responds to tenure controversy, a third of business travelers to stay home for 2021, and Gates Foundation details leadership plans

Also: Adidas creates ‘swimmable’ billboard, YouTube tests comment moderation features, and Amtrak introduces sustainable trains.

Brian Pittman

3 tips to turn employees into (video) ambassadors

A powerful employer brand starts on the inside. A global employer branding manager at Continental shows how to use video to celebrate your workforce.

Justin Joffe

ESPN takes action amid DE&I scandal, Microsoft and Amazon respond to cancelled federal contract, and growing cybersecurity threat lands on comms pros

Also: Airheads candy jumps into chicken sandwich war, TikTok introduces longer videos, and FTC bans employees from public appearances.

Justin Joffe

Pinterest bans weight loss ads, podcast listenership rises, and comms takeaways from the biggest cyberattack in history

Also: Travelocity turns children’s sketches into fantasy vacations, Airbnb reports numbers of blocked party rentals, and Mark Zuckerberg makes waves.

Holly Ober

How communicators can maximize crowdfunding efforts

New research reveals messaging tactics that spark generosity and keep donations freely flowing.

Alicia R. Thompson

3 essential elements of leadership for the ‘next normal’

A vice president of communications for Randstad USA makes the case for what lessons leaders should take from a turbulent 2020.

Justin Joffe

Robinhood pays fine for misleading customers, Pride media coverage nearly doubles, and Ford explains production cuts

Also: Budweiser buys free beer for July 4, NYC tells residents to power down during heatwave, and Miami Beach cancels fireworks.

Justin Joffe

Crisis guru Declan Kelly steps away amid scandal, communicators flock to LinkedIn, and Walmart offers low-cost insulin

Also: Facebook launches newsletter platform, NYC election board tweets apology, and JP Morgan invests in ESG.

Justin Joffe

Juul seeks to ‘reset’ after $40M settlement, U.S. fears of job loss to automation decrease, and Facebook antitrust lawsuit is dismissed

Also: Dominos partners with DraftKings, Google adds context to search, and Toyota responds to donation scandal.

Laura Hale Brockway

When it comes to the meaning behind the words, it’s all personal

Language relies on a shared definition of common terms—but what happens when our definitions are out of sync with colleagues, friends and loved ones?