Allison Carter
Plan your next video with this story grid
Don’t know where to start? Try this.
Storytelling
Emma Atkinson
3 best practices for helping leaders be better storytellers
From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.
Ragan Insider Ted Kitterman
How Discover Puerto Rico is educating audiences about island heritage
With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.
Ashley Bush
Here’s what communicators can learn from pickin’ the brains of bluegrass
With the right players, a solid stage and a lot of practice, comms can hone the art of acoustic messaging.
Ragan Insider Ted Kitterman
How Samsonite takes Earth Day beyond ‘pretty pictures’
The travel brand is using the holiday to encourage customers to sustainably see the world. Here’s how it sees ESG as part of its essential brand mission.
Lori Teranishi
ESG is more than a buzzword for Hawaii business leaders
Consider these four lessons from the Aloha state for communicating important values to audiences.
Ragan Insider Emma Atkinson
3 speechwriting tips to find the perfect sound bite
Four industry pros share their best practices for writing inclusive, interesting messages that have staying power.
Ragan Staff
A rebrand should go beyond looks to influence behavior, says U.S. Chamber of Commerce CCO
Learn how Michelle Russo used storytelling to spearhead the institution’s first major rebrand in half a century.
Nate West
4 ways comms can take the wheel on climate
PR pros are positioned to make informed and meaningful environmental gains.
Edward Wyatt
4 tips for reengaging with audiences post-pandemic
After a traumatic couple of years, it’s time to reintroduce yourself from a place of compassion and care.
Ragan Staff
How ESPN and BrightDrop use storytelling for purpose, empathy
These stories and more will be highlighted during Ragan’s virtual Brand Storytelling conference April 13.
John Cowan
How Campfire Marshmallow built awareness with a giveaway contest
Campfire Marshmallows’ ‘Great Escape Giveaway’ offered campaign gear to a lucky random winner. Created by ColinKurtis Advertising, it won in the ‘Contest or Game’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Stephane Samudio
Communicating for the health sector in Latin America
Strategies start with understanding legal frameworks and patient needs and build from there.
Sean O’Leary
What the pandemic success of podcasts means for PR pros
Your media strategy shouldn’t overlook the popular audio format, even as the in-person interview has vanished.
Ragan Insider Ted Kitterman
In the attention economy, writing still packs a punch
For some audiences—particularly top business execs—written content is indispensable in researching important decisions. Here’s how PR pros are thinking about their skill sets.
