Ted Kitterman
Interdependence PR’s Matthew Aversa: ‘Practice patience’
The vice president of entertainment for his agency shares top tools and tactics for finding your groove in comms in a hectic year.
Storytelling
Josh Arter
How to make your social media video sticky
Video is an increasingly popular content type online, but there’s more to it than just hitting the record button.
Justin Joffe
Ford and GM share joint statement on electric vehicle goals, a majority of companies don’t have cybersecurity frameworks, and Facebook boots NYU researchers
Also: French’s offers limited mustard buns, Amazon’s new return-to-work guidance, Apple defends children’s safety feature and FAA asks airports to limit takeout alcohol sales.
David Fouse
5 tips for making a splash with your national holiday marketing and PR
As long as your organization is precise with its purpose, these celebratory days on the calendar can still be a useful PR tool—but don’t expect reporters to find much to write about.
Meg Warren
How and why men should become better, more active workplace allies
A professor shares insights from a study that reveals the multitudes of benefits companies can gain from even small strides toward gender equity — and why fighting everyday sexism enriches men, too.
Ayelet Noff
How blockchain tech might offer credibility for PR pros
Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work?
Justin Joffe
Recording Academy introduces Grammys inclusion rider, newspapers make more money from circulation than ads, and Vrbo responds to elevator tragedy
Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.
Justin Joffe
NYC requires proof of vaccination for indoor activities, SEO-friendly blog tips, and New York Gov. Andrew Cuomo responds to sexual harassment report
Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.
Ted Kitterman
Video: The value of humor in communications (Part 2)
We continue the conversation with Peppercomm’s Steve Cody, looking at how humor might be the soft skill that makes all the difference for your comms career.
Justin Joffe
Music festivals emphasize pro-LGBTQ values, economic confidence dips as Delta variant rages, and Spirit Airlines’ customers tweet their displeasure
Also: Frito-Lay launches space camp contest, Amazon responds to record regulatory fine and Zoom promises privacy changes.
Tina McCorkindale & Mark Weiner
How PR pros should lead on ESG
PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.
Justin Joffe
Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees
Also: NYC announces free mega concert, Twitter launches shopping feature and Adobe gives college kids free access to analytics platform.
Ragan Insider Ted Kitterman
What the demise of advertising means for PR pros
Lippe Taylor’s Paul Dyer makes the case that the advertising model is broken, as consumers increasingly seek ad-free experiences online. That creates an opportunity for PR.
Tom Corfman
Want to be a better communicator? Act like a reporter
All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling.
Ted Kitterman
Video: How humor makes you a better communicator
Peppercomm’s Steve Cody chats with PR Daily editor Ted Kitterman on how finding the lighter side is crucial amid the ongoing stress of a post-pandemic business landscape.
