Storytelling

Ryan Jordan

How visual storytelling is changing the way brands earn attention

You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. Here’s where to start.

Brendan Gannon

LG’s impressive experience draws crowds and media attention for new product

The electronics powerhouse partnered with Ogilvy to create a unique experience showcasing its innovative new refrigerator. The results earned a win in the Product or Service Launch category of Ragan’s PR Daily Awards.

Justin Joffe

Airlines reveal partnership on Afghanistan evacuation efforts, Facebook releases transparency report, and GM explains second electric car recall

Also: Beyoncé and JAY-Z join Tiffany diversity campaign, digging into diversity numbers for the PR industry, and weather services share hurricane messaging.

Justin Joffe

Health officials announce booster shot program, data reveals the most popular emoji on Twitter, and Old Navy introduces inclusive clothing sizes

Also: Triller hosts Black Creator Conference, NPR launches diversity newsroom tool and Disney Parks introduces planning app.

Ragan Insider | Ted Kitterman

Nature Valley merges in-person and virtual experiences to help audiences escape

As the pandemic continues rages on, the granola bar maker is turning to the outdoors, and virtual tech, to help you find your happy place.

Donovan Roche

4 ways for leaders to embody empathy

The essential trait makes all the difference in a crisis.

Justin Joffe

T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

Also: General Mills celebrates Monster cereals 50 years, Ford makes amends on Bronco flaw and LinkedIn adds video chat.

Ryan Witherell

4 tips to improve your media pitches

It’s hard out there for media relations pros. Here are some tactics that can immediately help you find your way to the top of a journalist’s inbox.

Justin Joffe

Biden addresses the nation on Afghanistan collapse, companies fail to protect emails from cyberattacks, and Snopes responds to plagiarism scandal

Also: Farm Rich appoints chief cheese officer, Michigan utility companies address widespread outages and Twitter seeks to make its platform more accessible.