The American Heart Association shifted to a remote strategy for its livestream video series, Innovation @Heart. That and other approaches led its response to the pandemic.
Its campaign shared influencers’ and community leaders’ personal stories across social media. The results earned them a win in the Social Media Campaign category of Ragan’s PR Daily Awards.
Also: LGBTQ organizations use rapper DaBaby to educate, Pop-Tarts celebrates Día de Muertos, and Bonnaroo fans show support after organizers cancel festival.
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The social media pro shares how his organization created content to share hope and bolster spirits during a dark time for the tourism industry ahead of his session for Ragan’s Social Media Conference.
Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience.
Also: Honey Baked Ham shares data on pumpkin spice trend, T-Mobile’s CEO outlines cybersecurity commitments, and YouTube opens an event space.
The data shows that brands who can ignore a few outspoken naysayers on social media can reap the benefits.
Also: Brands measure gender parity for Women’s Equality Day, Electronic Arts shares accessible video game patents, TikTok limits spread of viral Milk Crate Challenge, and more.
The team recently announced its new brand platform, “Power to empower,” as the tech company looks to have an identity beyond its revolutionary products.
Also: Krispy Kreme doubles down on donut vaccine promotion, Walmart lets other merchants use its delivery service, and OnlyFans reverses porn ban.
As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers.
Also: Oscar Mayer Wienermobile joins Lyft fleet, TikTok produces parent safety guide with PTA, and Microsoft responds to massive data leak.
Also: Taco Bell partners with Lil Nas X, TikTok announces Latinx small business fund and NYC Mayor Bill de Blasio apologizes for poor communication.
Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.
