Ragan Insider Robby Brumberg
How Goldman Sachs showcases its leaders in authentic messaging
Glean tips from the finance giant’s savvy approach toward amplifying, humanizing and harmonizing its execs’ voices online.
Speechwriting
Ragan Insider Rob Reinalda
How ‘duh’ moments undercut a writer’s (and readers’) ‘ah-ha’ moments
Well-intended authors can gunk up their prose with repetition, rather than letting the context do the heavy lifting. Consider these examples.
Ragan Insider Jeff Kreisler
3 science-backed ways to fend off procrastination
Increase your immediate rewards, make the future more real, and force yourself to start. Go ahead and eat that cookie, too.
Ragan Insider Farahnaz Mohammed
Copywriters, are you committing these 7 deadly sins?
Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here’s how to identify—and avoid—these common missteps.
Ragan Insider Beki Winchel
CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand
Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies.
Ragan Insider Ted Kitterman
Infographic: How to escape content mediocrity
Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content.
Ragan Insider Amanda Athuraliya
6 simple steps to craft a great speech
Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.
Ragan Insider Beki Winchel
Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words
Also: A lively discussion about the ROI of PR, cheers and jeers for French’s mustard ice cream, and Chick-fil-A beats fast-food competitors.
Ragan Insider Rob Reinalda
How to grab readers with a compelling opening line
Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action.
Ragan Insider Russell Working
Strunk and White: Parentheses and misused phrases
Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose.
Ragan Insider Elizabeth Williams
Why and how you should prevent your CEO from blogging
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
Ragan Insider Russell Working
6 lessons from a never-delivered Apollo 11 disaster statement
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
Ragan Insider Rob Cottingham
Why and how you should get to know your audience before a speech
Before your big event, do some sleuthing to identify attendees’ pain points and preferences. Use whatever nuggets you mine to shape your message and delivery.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were interested in striking the right ton with employees, Starbucks’ apology, Bleacher report’s Twitter mistake, data on consumers’ social media preferences and more.
Ragan Insider Robby Brumberg
A selection of adjectives you can probably delete
Descriptive language can bring your prose to life—but a preponderance of trite words can make an editor’s eye twitch.
