A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.
With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will?
Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.
As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization.
In the wake of George Floyd’s death and a renewed conversation around racial justice in the U.S., the business community has tried to come to terms with its role in fighting systemic racism.
Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more.
Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity.
Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more.
With the COVID-19 crisis changing so much for lawmakers, PR pros and lobbyists who want to have an impact must embrace digital channels.
Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more.
The pet brand wanted to provide pet owners with reliable information during the pandemic, so it created a hotline with social media tools.
Also: Hershey tweets visuals highlighting second-quarter results, Starburst celebrates self-care with branded kit, Facebook examines racial bias and more.
As organizations in the travel and hospitality space adapt to the reality fo the global pandemic, there’s still a way for them to engage on social media platforms, even without user-generated content.
Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive.
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more.
