Ted Kitterman
How Scotts Miracle-Gro sees its ‘purpose’
Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.
Social Media
Beki Winchel
Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage
Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.
Russell Working
7 ways to get out a Labor Day message
Wait! Before you get in a car and drive somewhere—as everyone else in North America seems to be doing this weekend—there’s still time for a Labor Day tweet, post or email from the CEO.
Beki Winchel
REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content
Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.
Beki Winchel
Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early
Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more.
Nikki Little
Why the future of communications is integrated
For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability.
Beki Winchel
Planters gets mixed reactions over ‘Peanut Jr.,’ Twitter unrolls feature to limit replies, and Kroger to launch online marketplace
Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more.
Beki Winchel
Epic reverses course on ‘return to work’ plan, WarnerMedia lays off 600 employees, and Gillette Venus offers inclusive Animal Crossing options
Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more.
Roula Amire
Arch Mortgage CEO uses instant messenger to chat with employees twice weekly
“Message with Michael” began in May in an effort to engage a workforce who’ve largely been working from home since March.
Beki Winchel
Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment
Also: Krispy Kreme offers free doughnuts to educators, 80% of B2B decision-makers say COVID-19 business shifts will remain, Waffle House wisdom, and more.
Tori Simmons & Mackenzie Woods
Securing national TV coverage for brands that aren’t household names
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Beki Winchel
H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history
Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more.
Amanda Milligan
3 tactics for building brand authority on social media
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch?
Beki Winchel
Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’
Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more.
Beki Winchel
Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity
Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more.
