Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for.
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.
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Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021.
Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more.
Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.
Here are some ways to make sure that your brand building on social media is a two-way street with consumers.
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.
