PR Daily Staff
PR Daily’s top stories of 2020: Nos. 11-20
There are just two days left in the year—but our countdown isn’t finished yet. Here’s another round of our top stories form the last 12 months.
Social Media
Beki Winchel
Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
Ted Kitterman
What Tesla’s move to eliminate its PR department means for the industry
The electric car company may have closed its press shop, but the communications function remains vital.
Ted Kitterman
How social media strategies should adapt to COVID-19
The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.
PR Daily Staff
PR Daily’s top stories of 2020: Nos. 21-30
2020 keeps slipping away, and we’re still counting down the stories that had the biggest readership this year. Check these out.
Michelle Sindyukov
Marketing lessons from the South Korean beauty industry
The nation exported nearly $625 million in cosmetics to the U.S. last year, and much of its global success is tied to vibrant packaging and marketplace agility.
Ted Kitterman
How the coronavirus is disrupting influencer marketing
These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?
Ragan Insider Ted Kitterman
YMCA’s response to COVID-19
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
Ted Kitterman
Infographic: 10 essential facts about influencer marketing for 2020
How are you planning on using influencers this year? Here are some stats to help inform the skeptics about influencer campaigns.
Mary Keane-Dawson
How influencer marketing is helping the public fight COVID-19
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.
Wim Van den Broeck
4 tips to elevate videos for social media marketing
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more.
Brian Pittman
5 top video trends for 2020
Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.
Russell Working
Amid unrest, CEOs and brands denounce racism in Floyd killing
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
Michelle Garrett
14 terrific—and affordable—tools for PR pros
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
Beki Winchel
Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
