Masha Snitkovsky
Why influencer content creation is a partnership, not a sponsorship
The seismic shift back to authenticity will force some brands to sink or swim.
Social Media
Justin Joffe
Walmart pays full college tuition for employees, news outlets embrace newsletters, and Instagram announces new policies to protect kids
Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.
Justin Joffe
State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits
Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.
Justin Joffe
‘Raw, snackable video’ will remain popular, predicts Magnolia’s social media director
Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros.
Justin Joffe
Mercedes-Benz shares plans to go fully electric, PR pros emphasize need for strategic planning, and Olympic athletes criticize breastfeeding policies
Also: Olympic sponsors emphasize technology, Clubhouse opens to the general public and Facebook responds to content moderators about NDAs.
Justin Joffe
Lyft and Ford partner to offer driverless rides, most Americans support regulation of big tech, and J&J addresses opioid lawsuit deal
Also: Brands offer beefy promotions for National Hot Dog Day, Twitter takes heat for copying Reddit and TSA requires crisis plans from pipeline companies.
Ragan Staff
Tune in for our Twitter chat on using social media in your crisis response
Special guest Kena Lewis, corporate director, public affairs and media relations for Orlando Health will join us to share insights ahead of Ragan’s Social Media Conference at Disney World Sept. 9-10.
Justin Joffe
Jeff Bezos misses the mark in space flight presser, tips for crafting engaging emails, and Victoria’s Secret rebrand centers women’s needs
Also: Mattress Firm takes sleep awareness campaign on the road, TikTok introduces resume pilot program and JCPenney launches accessible clothing line.
Justin Joffe
Ben & Jerry’s stops ice cream sales in West Bank, digital newsroom employment dwarfs newspapers, and Toyota holds back on Tokyo Olympics
Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.
Allison Haeger
Readers share which Disney character most resembles their approach to work
Are you a Baloo, or more of an Eeyore? Learn more about all the dynamic communicators in our midst, and find out if you won a night at the Swan & Dolphin Resort.
Ragan Insider Ted Kitterman
How Vans is ramping up messaging ahead of skateboarding’s Olympic debut
The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event.
Justin Joffe
J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.
Justin Joffe
Olivia Rodrigo promotes vaccines at White House, diverse boards see more revenue growth, and Facebook defends CrowdTangle restructuring
Also: Triller launches contest to hire resident DJ, Norwegian Cruise Line sues Florida, and Coca-Cola tweaks Coke Zero formula.
Justin Joffe
How communicators use podcasts to have conversations about thought leadership
Nicole Christie, senior writer and producer at Microsoft, weighs in on the trend of corporate thought leadership podcasts ahead of Ragan’s Social Media Conference.
Brendan Gannon
National Geographic’s integrated campaign around Earth Day generates more than 1,000 stories
Its campaign featured Q&As with Jane Goodall and led to thousands of stories. This earned first prize in the Entertainment Campaign category of Ragan’s PR Daily Awards.
