Facebook and Instagram are important channels, but those aren’t the only venues where your audience spends time. Consider these alternatives.
Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more.
The assumption that young PR pros only care about TikTok is failing to train the next generation of PR pros.
Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.
Also: Venmo creates contest to support student debt relief, USPS rolls out updated delivery plans, and more.
The crisis of misinformation on digital media will have profound implications for the PR pros of tomorrow. Here’s how they are starting to think about the issue during PRSSA’s Ethics Month.
Also: Panera offers parents free java for National Coffee Day, Ford announces plans to bolster electric vehicle supply chain, TikTok hits a billion monthly users, and more.
Just posting about your product on a handful of platforms won’t be enough to attract new audiences.
Also: Unilever launches Hispanic Heritage Month initiative across brands, how to tell sustainability stories with subtlety, and Apple pushes back against EU USB-C push.
Also: Mars Wrigley promotes self-love with pink Starbursts, Twitter launches tipping feature and Volvo sets new sustainability goals backed by research.
There’s a big difference in a true partnership with an influencer and a one-off paid post. Consider these steps.
Also: McDonald’s makes sustainable Happy Meal toys, Amazon lobbies to legalize marijuana, and McKinsey & Company comments on explainer video series for kids.
Also: OKCupid introduces pro-choice profile badge, Twitter announces new partnership program members, and Peloton turns the page with hotel expansion announcement.
Is your content calendar meeting the needs of a modern digital audience? Here’s what the experts at Sprout Social say is happening on top platforms.
Also: Communications lessons from the 2021 Emmys, Clubhouse hires head of news, and Sears announces restructuring plans.
