Julie Meredith
How entertainment-based marketing wins TikTok audiences
As interest in the short-video platform grows, here is how brand managers are finding success right now.
Social Media
Justin Joffe
Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias
Also: The largest marijuana brownie grabs headlines, AT&T and Verizon respond to 5G restrictions from the FAA, and more.
Justin Joffe
Instagram unveils new safety features for kids and parents, comms leaders identify their most important roles, and American Airlines CEO announces retirement
Also: Hotels.com launches 24-hour holiday music challenge, Better.com CEO apologizes to employees, and more.
Justin Joffe
Doordash hails new investment in workers, how Gen Z uses LinkedIn, and Elle Magazine pledges to go fur free
Also: Pop icon Brandy partners with discount stores for giving campaign on TikTok, Norwegian Cruise Line reports COVID cases on cruise ship, and more.
Allison Roy
10 tips for building a community around your brand
As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.
Ketia M. Jeune
3 strategies PR pros can use with the rise of the metaverse
Brands like Meta (formerly Facebook), Gucci, Warner Bros. and more have expanded their physical reach into virtual experiences by using NFT’s, gaming—or even rebranding.
Justin Joffe
Better.com cuts workforce over Zoom, CEOs share top priorities for comms execs, and Anna Wintour details Condé Nast’s content strategy
Also: Nextdoor and Home Depot launch holiday cheer map, Ragan’s 2022 benchmark survey, Kraft Heinz explains Philadelphia cream cheese shortage, and more.
Justin Joffe
Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash
Also: Toyota launches “Bookstore” holiday campaign, Ragan’s 2022 benchmark survey, Square rebrands as Block, and more.
Justin Joffe
The most valued skill for comms leaders, Capitol One’s message on overdraft fees centers inclusion, and CNN suspends Chris Cuomo
Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more.
Justin Joffe
Twitter CEO Jack Dorsey explains his departure, how companies can show empathy, and Lush cosmetics shuts down social media accounts
Also: TikTok launches #GivingSzn initiative for Giving Tuesday, Nissan unveils electric vehicle expansion plans, and more.
Jessica Goswami
7 tips for navigating the new Instagram
Changes to the popular image-sharing platform offer new opportunities for brand managers and marketers.
Justin Joffe
Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety
Also: Goodwill refreshes online auction site for Cyber Monday, Meta delays end-to-end encryption plans, and more.
Justin Joffe
Walmart launches Twitter live shopping series, social media pros prove their worth in 2021, and Facebook defends hate speech policies
Also: Uber and Albertsons launch Thanksgiving food drive, Popeyes stumbles explaining American biscuits to UK customers, and more.
David Harrison
How to use digital tools to listen more closely to audiences
Being able to interpret the data is an essential skill for comms leaders building a comprehensive strategy.
Justin Joffe
Airlines share holiday travel operation plans, American teens prefer TikTok to Instagram, and Time’s Up publishes transparency report
Also: Cracker Barrel embraces nostalgia for Thanksgiving parade float, Macy’s debates spinning off e-commerce business, and more.
